top of page
DYLAN PARRY – BRAND & CONTENT WRITER
Girl Effect is a different kind of organisation: a non-profit with the spirit of a creative agency. Yet it was tied up in opaque NGO-speak that was failing to connect with its diverse audiences.
Working as part of the Wolff Olins team, I wrote a new Girl Effect narrative and website.
First, I had to understand the varied, nuanced work Girl Effect does. From creating girl bands, to carrying out field research via mobile phones. I then expressed it clearly, while capturing the humanity and emotion that is so integral to the work.
Now anyone can understand and feel inspired by Girl Effect.
www.girleffect.org
bottom of page