top of page
Girl Effect is a different kind of organisation: a non-profit with the spirit of a creative agency. Yet it was tied up in opaque NGO-speak that was failing to connect with its diverse audiences.
Working as part of the Wolff Olins team, I wrote a new Girl Effect narrative and website.
First, I had to understand the varied, nuanced work Girl Effect does. From creating girl bands, to carrying out field research via mobile phones. I then expressed it clearly, while capturing the humanity and emotion that is so integral to the work.
Now anyone can understand and feel inspired by Girl Effect.
bottom of page