DYLAN PARRY – BRAND  & UX WRITER

Girl Effect is a different kind of organisation: a non-profit with the spirit of a creative agency. Yet it was tied up in opaque NGO-speak that was failing to connect with its diverse audiences.

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Working as part of the Wolff Olins team, I wrote a new Girl Effect narrative and website.

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First, I had to understand the varied, nuanced work Girl Effect does. From creating girl bands, to carrying out field research via mobile phones. I then expressed it clearly, while capturing the humanity and emotion that is so integral to the work.

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Now anyone can understand and feel inspired by Girl Effect.

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Activities:

Website writing

Strategy writing