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MOO is in the business of making other people's businesses look and feel great. In a digital world, it's a reminder of the joy of holding something tactile in your hand. It's smart and it's premium, yet also warm and approachable – and a little bit witty.

I spent a delightful few weeks with MOO's creative team, working on emails, web banners and UX copy. I even helped name a conference room.

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