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Brand & UX writer
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Copywriting & AI: How should we wield our new power tools?
When you think of AI more as an assistant or a muse, you start to see the specific tasks you can palm off to it right now.

Dylan Parry
Apr 18, 20245 min read


What's in a tone of voice? It doesn't have to be *everything*.
It's hardly controversial to note that the majority of tone-of-voice projects fail to produce an interesting or memorable voice. One...

Dylan Parry
Nov 1, 20233 min read


Writing is evidence of life. So live.
To write your best stuff, you need to go all in. Head and heart. You need to inhabit the page.

Dylan Parry
Jul 15, 20203 min read


Pass the cliché
Is it so bad to keep on marketing your thing without making a grandiose, slightly patronising statement on the (cliche alert) status quo?

Dylan Parry
May 26, 20202 min read


Comms in crisis: Time to get it right
We're all affected by this crisis. But that doesn’t mean there’s only one way to craft your message. Far from it.

Dylan Parry
Mar 23, 20203 min read


How much is enough?
The context might be appropriate for a gag – or whatever your verbal 'device' is – but how do you know when you’re doing it too much?

Dylan Parry
Mar 4, 20203 min read


Seeing the wood amongst the trees
If communication is all about informing or persuading another person, then a critical element in the dynamic is surely that other person....

Dylan Parry
Jan 7, 20202 min read


All you need is love and hate
As a copywriter, you clearly need to love words. But you know what? You kinda need to hate words a little bit, too.

Dylan Parry
Oct 17, 20192 min read


How maths made me a better writer
If you didn’t 100% get on with maths at school, then this post is 90% for you.

Dylan Parry
Jul 25, 20194 min read
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