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When you think of AI more as an assistant or a muse, you start to see the specific tasks you can palm off to it right now.

It's hardly controversial to note that the majority of tone-of-voice projects fail to produce an interesting or memorable voice. One...

To write your best stuff, you need to go all in. Head and heart. You need to inhabit the page.

Is it so bad to keep on marketing your thing without making a grandiose, slightly patronising statement on the (cliche alert) status quo?

We're all affected by this crisis. But that doesn’t mean there’s only one way to craft your message. Far from it.

The context might be appropriate for a gag – or whatever your verbal 'device' is – but how do you know when you’re doing it too much?

If communication is all about informing or persuading another person, then a critical element in the dynamic is surely that other person....

As a copywriter, you clearly need to love words. But you know what? You kinda need to hate words a little bit, too.

If you didn’t 100% get on with maths at school, then this post is 90% for you.