DYLAN PARRY – BRAND & CONTENT WRITER

Despite being a charity on a radical mission, Teach First’s writing was corporate and loaded with jargon.

 

As part of a complete rebrand, I helped create and implement a clear tone of voice that reflected the energy, emotion and bravery behind Teach First's desire to 'build a fair education for all'. I also worked on its messaging, tailoring it to a dozen audiences with very different needs and perspectives. 

 

When all that was done I wrote the key 'Mission', 'Impact' and 'Injustice' pages for the new Teach First website, applying the messaging and tone of voice throughout.

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You can see the website here.