Despite being a charity on a radical mission, Teach First’s writing was a bit formal and loaded with education and business jargon.
 
As part of a complete rebrand, I helped create and implement a tone of voice that reflected the energy, emotion and bravery behind Teach First's desire to 'build a fair education for all'. I also worked on its messaging, tailoring it to a dozen audiences with very different needs and perspectives. 
 
When all that was done, I wrote the key 'Mission', 'Impact' and 'Injustice' pages for the new Teach First website, applying the messaging and tone of voice throughout.
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Activities:
Tone of voice
Messaging
Campaigns
Copywriting
Emails
Website writing