DYLAN PARRY – BRAND & CONTENT WRITER

Eight Inc. – the creators of the Apple Store – had spent 20 years doing iconic experience design. But their written cases studies needed a punchier, more consistent approach.

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Working with the firm's Principals across 11 global studios, I devised a clear, consistent and compelling framework for writing about Eight Inc.'s projects.

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From Citibank to Nissan to Airtel,  I’ve since written 21 case studies in the new format. Eight Inc. continue to call on me for all things content – not only case studies but leadership bios, press releases, thought pieces and more.