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Eight Inc. – the creators of the Apple Store – had spent 20 years doing iconic experience design. But their written cases studies needed a punchier, more consistent approach.
Working with the firm's Principals across 11 global studios, I devised a clear, consistent and compelling framework for writing about Eight Inc.'s projects.
From Citibank to Nissan to Airtel,  I’ve since written 21 case studies in the new format. Eight Inc. continue to call on me for all things content – not only case studies but leadership bios, press releases, thought pieces and more.
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