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Farewill is a start-up changing the way the world deals with death. By blending smart technology with outstanding customer service, they've been making everything to do with death easier, faster and fairer for people all over the UK.

But there's more to them than 'easy, fast and fair' – they also help people say goodbye to loved ones in a more personal and meaningful way.

Following a brand strategy refresh that introduced the idea of 'brighter goodbyes', I joined up with Farewill's in-house design team. Our task? To inject that sense of meaning and empowerment into the website, without losing sight of the simplicity and low-cost benefits.

Here's how we got on.
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