PIDG use infrastructure finance to accelerate climate action and sustainable development where it is most urgently needed.

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I worked closely with their leadership to develop a clear and powerful set of key messages to reflect their new strategy. This included a new mission that neatly captured PIDG's unrivalled ability to 'get infrastructure finance moving and multiplying'.

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I then worked with them to develop a new tone of voice rooted in impact, collaboration and urgency, before writing several key pages for their updated website.  

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I also co-developed and ghost-wrote a number of thought pieces on behalf of the CEO. On average, these posts achieved 83% more reactions and a huge 713% increase in re-posts.

Activities:

Messaging

Tone of voice

Content/thought leadership
Website writing

Workshops/training