DYLAN PARRY – BRAND  & UX WRITER

Casting 'extras' for TV and film has always been a huge admin headache. But POP's kick-ass product was ready to make light work of it all, if only they could articulate its value to an industry that was surprisingly wedded to 'the old ways'.

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I worked closely with a strategy mastermind -- Andy at The Human Half -- to develop a messaging and voice framework that expressed the weightlifting potential of this super tech.​

 

Our work included the tagline 'Epic casting from anywhere', which I'm a bit proud of, actually. 
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Activities:
Messaging
Tone of voice
Website writing
Copywriting